This is just sad.

Via Deadspin:

Boost Mobile signed a huge multiyear sponsorship deal with the WNBA this morning, and it’s not like other American sport sponsorships. Boost won’t just have their name on courtside advertisements or all-star weekend programming. They’ll have their logo plastered on the front of every WNBA jersey, save the two teams that already have mobile deals.

Woof. WOOF. How sad that your sport is being sponsored by the least-used, most-laughed-at mobile service around? How sad that they demand you actually sport their logo ON YOUR JERSEY, like some sort of human NASCAR? How sad that the commercial for said embarrassing sponsorship is laughably stereotypical of the WNBA?

Answer: Very, very sad.