Every day while sleepily typing this blog, I try and put myself in the mindset of the reader – what would he/she want to read about? What issues/celebrity nip-slips are they most interested in? How many videos of terrible music videos can they handle in the span of a year?

However, in the case of this video, I’ll be honest. I don’t care what you think. When I stumbled across this ad for Sauza Tequila this morning, all sense of empathy and selflessness vanished, and for a moment, all I could think were X-rated thoughts about this sexy, rugged fireman making a weird margarita with a kitten… in my bed.

Really, I hope you enjoy this video, but if not then you can SUCK IT.