Casual Online Dating Trends Challenge Traditional, Over-Romanticized Holiday

San Diego, CA – February 9, 2009 – OnlineBootyCall.com, the casual dating community that takes a light-hearted approach to dating online, is turning Valentine’s Day, the self proclaimed day for lovers, on its ear by providing a fun yet subversive anti-Valentine’s e-card. Singles can now send their friends a clever “Will you be my booty call” e-card via OnlineBootyCall.com to celebrate the holiday that used to make them gag:

Will You Be My Booty Call?.

For the upwards of 80 million single Americans this Valentine’s Day, Online Booty Call is the relief they’ve been looking for. There is no denying that Valentine’s Day can be torture for singles. From the overabundance of advertisements hyping flowers, cards and chocolates to the overpriced pre-fix menus at restaurants and overromanticized extravaganzas meant to get “lovers” in the mood, singles are happy to disregard this antiquated holiday. OnlineBootyCall.com offers a forum for sensible daters not looking for marriage but instead are interested in meeting like-minded people who enjoy the benefits of being single.

“Valentine’s Day is no longer just for sappy couples,” said Moses Brown, founder of OnlineBootyCall.com. “As marked by the popularity of shows like Sex In the City that celebrate singledom, our fun-loving approach to dating has become more mainstream than ever. On Valentine’s Day this year, our site allows singletons to celebrate what it means to be single by meeting new people online and having a good time.”

With the current economic downturn, traditional celebratory, and in some cases obligatory, efforts for Valentine’s Day are also in for a bruising this year. In fact, Valentine’s Day retail spending is forcasted to drop 20% this year, according to the National Retail Federation’s 2009 Valentine’s Day Consumer Intentions and Actions survey. This is in light of the fact that the online dating industry is booming, estimated by Piper Jaffray to reach revenues of $1.32 billion in 2009.

OnlineBootyCall.com is part of a much larger trend of singles taking a casual approach to online dating and was created as a humorous response to stuffy dating sites like eHarmony that promise perfect matches but rarely deliver. The number of females who participate in casual dating has reportedly quadrupled since 2004. OnlineBootyCall.com’s 3 million members are hooking up to have fun this Valentine’s Day without breaking the bank or attempting to live up to unreasonable or false expectations.

OnlineBootyCall.com is a casual dating community for singles who enjoy the benefits of dating but don’t want to give up the excitement of the single life. Founded in 2003, the site has millions of registered members throughout the US, UK, Canada, and Australia. OnlineBootyCall.com puts the fun back into dating by creating a community where you don’t have to promise marriage just to get a date. For more information please visit www.OnlineBootyCall.com.