In general, I’m not a fan of British humor. It just feels forced to me, and no matter how much the IT folk at OBC try to convince me that The IT Crowd is a good show, I’m JUST NOT BUYING IT. However, in this BBC video parodying the difference between male and female-aimed advertising, I’ve gotta say they absolutely NAILED IT.

Despite the saying that women are the “fairer sex,” it’s true: advertising geared towards women hones in on their insecurities and makes them feel incompetent and totally disgusting. Whereas men, who I’ve seen pee in water bottles at concerts so as to not lose their spot in the crowd, are portrayed as sexy, world-dominating Adonises whose only problems is that too many sexy women are trying to sex them.

Gender politics aside though, this is just a funny video. BBC – 1, BCU Girl – 0.