We love creativity in branding – I mean, how else do you think we came up with the tagline “finding the pieces without the puzzle”? So we were all about this hilarious story from Vice, in which a beer company called Sycamore Brewing ended up in hot water over their silly can design that happened to feature Santa’s reindeer going to town on each other. Via VICE:

The red, white, and blue can features a well-centered sycamore leaf—the brewery’s logo—surrounded by snowflakes, a background snow shower, and a number of reindeer who have all paired off and are enthusiastically giving each other that rein-dick.

And although some social media commenters saw the can and thought “I want that to be embroidered on a shirt,” someone else saw the reindeer and immediately reported Sycamore to the North Carolina Alcoholic Beverage Control Commission. According to Charlotte Agenda, thanks to that anonymous tip, the brewery got a mid-week visit from an Alcohol Law Enforcement (ALE) agent.

An ALE agent who was not the one who went to Sycamore to have a Very Serious Conversation about illustrated reindeer sucking each other off told the website that the label likely violated the agency’s rules prohibiting obscene material, and the brewery didn’t submit it for approval before producing the cans either. As a result, Sycamore will most likely face a fine of between $500 and $1,000.

Some people sure are laaaaaame-deer.