eHarmony’s Shady Marketing Practices
Keeping up with BCU’s reputation for investigative journalism of the highest caliber, it has been brought to our attention that some online companies have been utilizing some less than honest business practices. Techcrunch.com recently released a list of companies that have been found to use post transaction marketing schemes to scam customers. We were shocked to find eHarmony on that list.
What is post transaction marketing? Essentially, it’s when a company pretends to offer a cash back offer after a purchase has been made. Without reading the fine print, a customer may sign up for what they believe is cash back on their purchase but, in reality they’ve signed up for an often useless service that bills them monthly. Many times, the customer won’t realize it until they’ve already been billed for a few months.
So what’s the moral of the story? Always read the fine print to protect yourself from online scams.