This billboard for cougar dating site CougarLife.com is apparently flying high in West Hollywood, CA, according to LA Weekly. Pretty interesting and flashy advertising technique, we’d agree, despite our firm belief that OBC is the best site to find DTF ladies of all ages.

CougarLife claims they chose the spot because it’s “epicenter of American cougardom,” and that “the 90069 zip code has the most cougars per capita of any other zip code.” I suppose it would make sense, coming from the city that spawned the massive television Juggernaut that is “Real Housewives.”

Keep it classy, CougarLife.