Beyonce and Peloton Collab
People with Peloton cycles SWEAR by them, $2000 price tag be damned. And it seems as though the company may have found a way to reach an even wider audience in the form of money-flush Bey-hivers… cause the company signed a multi-year deal with THE Beyonce Knowles to create a “series of themed workout experiences”.
The first BeyoncĂ©-curated class, a 30-minute cycling class, is now live on its app. Yoga, strength and run classes will roll out this week with more in the coming months. Financial details weren’t disclosed in the release, but BeyoncĂ© is an investor in the company.
So for all the ladies out there picturing Beyonce’s body while you sweat and cycle – your goal may be closer than you think!