There’re really very few things better on a cold, hungover morning than the vacuum-sealed styrofoam goodness that is CUP NOODLE. In America, there is no need for advertising for Cup Noodle because a) they cost like, 3 cents each, and b) they have officially won the “Prepare for Disaster” spot in our cupboards AND c) freeze dried shrimp flavor? Uh, ok?

Anyway, apparently, Japan still actually needs commercials for their crowning achievement, and also apparently an early 90s British Jazz Funk band was JUST the kind of image they were looking for.

Ladies and gentlemen, Jamiroquai for Cup Noodle.

Oh, and if you’re wondering, he’s apparently saying, ” ‘I’m hungry. I’m hungry. I’m hungry. Cup Noodle. Cup Noodle. I can eat five. Cup Noodle’ And so on and so forth. And then the text says, ‘this flavor, there’s only one thing like it in the world.’ ”

Um, yeah, I’m pretty sure that one thing is salt.