Google Pac-Man Cost $120Mil in Productivity
I remember May 21st vividly. Opened my laptop, connected it to my monitor, double clicked on Chrome (Chrome FTW!) and BAM POOF ZING, there it was. Google Pac-Man. I managed to avoid procrastinating on BCU material for most of the morning, until I got sleepy and got a coffee and clicked home again.
This is when I lost control, and then all of a sudden it was 6 o’clock and I had officially spent ALL. FREAKING. DAY. playing Pac-Man, learning fun little secrets (hit “Insert Coin” twice and you can play two player! Eeeek!) and rubbing my eyes every 30 seconds because little blue ghosts were burned into my retinas.
Apparently, I wasn’t the only one, because a recent report on BBC said Google Pac-Man ate up a ridiculous $120 million dollars in productivity, because while on most days people search about 22 times a day on Google, each for about 11 seconds, Pac-Man Day saw people spending an extra 36 seconds per search. Assuming the average office worker makes about $25 an hour, this added up to the ridiculous sum of $120 million dollars.
I imagine that for the average employee it went a little something like this.
“I wonder what the weather is going to be like for our business trip to Phoenix. Let me search this on Google. Oh, haha, Google… celebrating the birthday of Pac-Ma- WAIT. WHAT THE F-. YOU CAN PLAY?!!! Insert Coin… Omgomgomg. No one is around… I’ll just play one game.”
3 hours later…
Thanks Google. I blame you for corporate America’s loss of revenue that day. It’s all you and those little yellow drug addicts’ fault.
Read more at BBC