You can always count on Nike to make big-screen-worthy commercials that induce tears while simultaneously giving you a bulge in your pants over whatever sports event is on the horizon. This ad for the coming world cup (which the BCU staff is counting down the days to) is no exception. Filmed by Alejandro G Inarritu, the director of the films 21 Grams and Babel, it created enough excitement in this office to power a mid-sized metropolitan city. The only thing that could possibly make this video better is if Sir Morgan Freeman was narrating it.