This wouldn’t be the first time a massive celeb stooped to Sham-Wow levels for cash money, but it might be the funniest. Like Brad Pitt and Nicolas Cage before him, soccer star Cristiano Ronaldo has jumped in the world of Japanese advertising, by showing up in a commercial hawking a product called the TVCM Facial Fitness Pao. I would attempt to describe it for you, but I think our boy Cris would do a much better job. Check it out:

I do love that while he agreed to show up in the commercial, he makes it explicitly clear that he will NOT, under ANY circumstances, put that goddawful contraption in his mouth. The opportunity to Photoshop it into something, er, UNSAVORY, would be too too high.

I really wonder how much these celebs are getting paid to show up in nightmarish, low-budget commercials for crazy Japanese products. I mean, it’s got to be a SHIT-TON, right? No self-respecting A-lister would appear in an old-timey sleeping cap unless there were some BIG BUCKS floating around.

Have a great weekend, everyone! ANd don’t forget to order your FACIAL FITNESS PAO TODAY!