You can basically flirt ANYWHERE on Earth these days: whether it’s a quick smile and nod in line for coffee or a sweaty grinding dance in the club or a Snapchat to a coworker. Now though, it’s not limited to the ground – you can take your game into the stratosphere.

Über-rich Richard Branson is celebrating the beginning of his ultra-cheap Los Angeles to Las Vegas route ($39 a way) by helping passengers “get lucky” through a “seat-to-seat delivery” program where you can buy and send drinks, snacks and meals to other passengers. It’s just like sliding a cocktail down the bar, except this bar is 35,000 feet up in the air and they LITERALLY CANNOT ESCAPE YOU.

Let’s hear about it from Sir Richard himself:

Yeah, Richie looks a little bit like the sunburned big toe of a sleepy giant, but considering he once made THIS happen (NSFW), we could all take a page out of his book. If you could score a Branson-level hottie for the mile-high club before you even get to your destination, wouldn’t you? Yeah. You would.

I guess what happens on the way to Vegas stays in Vegas too now, huh?

Via The LA Times