Durex’s End of the World Ads Are Awesome As Usual
As we all know, people believe the world is ending on December 21st, 2012, and BOY IS THAT DATE CREEPING UP ON US. Despite overwhelming scientific evidence that the Mesoamerican Long Count Calendar has been misinterpreted for years, that hasn’t stopped people from preparing to collide into another planet or fall into a black hole or have Kim Kardashian voted into the Presidency or whatever.
Plus, the idea of the “end of the world” is great for advertising. You should really buy this magazine to find out how to prep for the apocalypse! YOU NEED A LEXUS SO YOU CAN DRIVE INTO THE END OF THE WORLD IN STYLE! Eat all the Twinkies left on the shelves because hey, who cares if you’re fat once we’re enslaved by the alien warrior Tyyphyx?
We do have to give the creativity award to Durex France, though, because these ads for condoms actually kind of make me want to stock up. I mean, if the end of the world is really upon us, might as well spend the rest of our time on Earth getting frisky, right? Although from a woman’s point of view, she might say “screw the condoms, STDs don’t exist in the afterlife anyway (or do they?).” Then again, it’s probably better to be on the safe side. No one wants to wake up on December 22nd 20 pounds heavier from all the Twinkies AND with the realization that you probably have herpes.
Which is your favorite? We gotta go with #1, what about you?