I know that Trojan condoms are the supposedly the highest selling in the world, likely because their name is symbolic and they’ve been well-tested for decades. However, if condom sales were based only on commercial wittiness, Durex would take the cake every time. In the past we’ve talked about how much we loved their ads, like this one, this one, this one, and this one.

And now they’re at it again, with this print ad directed to those not-so-long-lasting guys out there:

Insta-classic!! (And yes, I’d kind of like to know what this so-called “delaying effect” is).