As you probably already know, Christina Hendricks is the redheaded bombshell from the hit AMC show Man Men. She also recently starred in the Ryan Gosling thriller Drive, and has mesmerized men on the red carpet with her, ahem, “assets.” She has apparently taken on a new role, however, as the face (and body, obviously) of Johnnie Walker brand scotch whisky. She was photographed at her annual holiday party holding a glass and standing near a bottle of Johnnie Walker Black.

So, is it a good business move or a terrible one? Of course, they say that “sex sells,” however, when a woman has shoulder boulders of that magnitude, is anyone really going to look around to see what she’s drinking? I think not.

Check out more of the busty pics at Celebuzz.