Size Zeros Are Out
More proof that BCU has always been ahead of the curve. We announced the overweight was the new blonde and were the first to bring you the horribly photoshopped Ralph Lauren ad. Now, we’ve got even more good news for women, the majority of which don’t fit sizeĀ 0 jeans.
According to the BBC, a study done by St Andrews University revealed that male students found women who were of an average weight and build to be the most attractive. Men were more attracted to women that appeared healthy as opposed to overly thin or skinny women. This debunks the long propagated myth that women had to be underweight to be sexy. In fact, when commenting on whether a woman was attractive or not, men are prone to comment on whether or not the woman appeared in good health.